College of Mass Communication

The College of Mass Communication is committed to fostering responsible and ethical communication that promotes sustainability. Our faculty and students explore the role of media in raising awareness about environmental issues, advocating for sustainable practices, and inspiring social change. Key research areas include:

• Environmental Journalism: Investigating the role of journalists in covering environmental issues, including climate change, pollution, and biodiversity loss, and promoting accurate and balanced reporting.
• Climate Change Communication: Analyzing effective communication strategies to raise awareness about climate change, motivate behavior change, and foster public engagement in climate action.
• Media and Consumer Behavior: Exploring the impact of media on consumer behavior, including advertising, marketing, and public relations, and the role of media in promoting sustainable consumption and ethical consumerism.
• Social Media and Sustainability: Investigating the role of social media in promoting sustainability, including online activism, citizen journalism, and digital campaigns for environmental causes.

By integrating sustainability into our curriculum and research initiatives, we aim to equip future media professionals with the knowledge and skills to use their platforms to promote a more sustainable future.